Sports Car Marketing Specialist
Ford of Britain
On-site
Victoria AUS
About Us
At Ford, our legacy of innovation and competitive spirit drives us to win on and off the track. This passion for performance dates back to 1901, when Henry Ford developed a race car called “Sweepstakes”. It featured innovations such as mechanical fuel injection and insulated spark plugs that helped him win the race, as well as the money and fame that allowed him to start Ford Motor Company.
At Ford Racing, this same passion for performance and innovation drives our work, every day. It has powered historic wins, from Le Mans to Baja to Daytona, and many others. It has fueled the development of iconic and breakthrough products that allow our customers to infuse this passion into their daily lives – from Raptor to Mustang GTD, just to name a few.
Today, our commitment to winning at the highest levels of motorsport, to transferring our learnings into industry-leading performance products, and to our enthusiast customers and fans is stronger than ever.
Ford Australia
As Australia’s largest automotive OEM employer, we proudly have around 1,500 talented engineers, designers, and specialists working across five Victorian sites. Crucially, Australia is a key global development hub for Ford, and their local design and engineering team lead the creation of vehicles including the Ranger, Ranger Raptor, and Everest – models sold in around 180 markets worldwide.
Complementing this technical network, Ford Australia’s National Sales Company (NSC) located in Richmond, is the central hub for commercial and customer engagement activities across the country.
For a century, we've been a driving force across Australia, building a legacy that truly speaks for itself. Leading the way, the Ranger continues its rein as Australia's No. 1 Selling Vehicle and our iconic Mustang proudly holds its position as Australia’s No. 1 Sports Car.
These remarkable achievements are a testament to our unwavering commitment to innovation and a customer-focused approach that has delivered success across our entire lineup, giving us so much to be excited about! But we believe we do more than just build award-winning vehicles—we build careers.
Discounted lease car options.
Multiple Employee Resource Groups – Ford Pride, Women of Ford and Ford Empowering Diverse Abilities.
Flexible Work Arrangements.
Growth and development opportunities via internal and external training.
Paid parental leave from day 1.
Comprehensive Employee Assist Program.
Wellness Programs including Free Flu Vaccinations and Health Checks.
Paid volunteer days.
About the Role
As a Sports Car Marketing Specialist, you will join the Ford Racing’s global team to help drive the next chapter of our 125-year racing legacy. Based in Australia, you will develop and execute integrated marketing strategies for premier series like Supercars and Mustang Cup. From leading high-impact trackside activations and digital content to managing VIP hosting and sponsorships, you will be the primary link between global strategy and local execution. By collaborating with race teams and partners, you will bridge the gap between our racing programs and regional markets, providing dealers with the tools to engage fans and champion the Ford brand.
This position reports to the Global Sports Car Marketing Manager, based in the US and will be based at our new National Sales Company Office in Richmond, Melbourne. This role is based on a hybrid working arrangement and will involve frequent interstate travel.
Develop and execute the sports car marketing plan for Australia, ensuring alignment with the global Ford Racing and Sports Car racing marketing strategy.
Plan and manage trackside activations, content creation, and storytelling, including the oversight of external agencies.
Coordinate brand management, digital content, and marketing responsibilities with key series partners, including SRO, Mustang Cup Australia, and Supercars.
Liaise with Ford Racing sports car teams to provide brand management support and ensure seamless branding integration.
Collaborate with Brand and Design Managers to develop and manage all aspects of team and environment branding, including gear, fire suits, and hospitality spaces, as well as event collateral.
Work closely with the regional Marketing & Communications team to ensure Ford Racing is leveraged effectively, while also aligning to Ford’s core principles.
Work alongside Ford Racing Competition team to ensure marketing is integrated into the racing cycle plans, plus support program assessments to include marketing perspectives.
Coordinate VIP and Executive trackside hosting experiences at sports car races where Ford has a presence.
Collaborate across departments to integrate Ford Racing into broader Ford brand activities, messaging, and content, while also refining engagement toolkits for dealers.
Support the Sponsorship Manager in prospecting for new local partners, managing existing relationships, and executing global Ford Racing sponsorship deliverables.
Coordinating and directing both regional and global agencies and respective resources for support of Ford Racing activities in Australia.
Ensuring execution of activities and projects within allocated budget.
Flexibility working across multiple time zones and a globally based team.
Essential Experience: Demonstrated experience in motorsport event management, combined with proven expertise in digital and social media marketing strategies.
Industry Background: Previous experience working directly within an (OEM) environment or at an agency supporting OEM clients is highly preferred.
Autonomy & Initiative: A confident self-starter capable of operating with minimal supervision; able to take general strategic direction and translate it into effective execution.
Project Management: Exceptional organisational skills with the ability to establish structures, design efficient processes, and ensure the timely, accurate completion of multiple complex tasks.
Decisive Execution: Demonstrates a strong bias for action, making quick, clear, and calculated decisions to keep projects moving forward to meet deadlines.
Adaptability & Problem Solving: Proven ability to perform under pressure in highly dynamic environments, adapting quickly to change and making sound decisions under duress.
Stakeholder Relationship Management: Ability to build and maintain robust relationships across diverse groups, including internal teams, external partners, race teams, and customers.
Equal Opportunity
Ford Australia is inclusive employer, and all qualified applicants will receive consideration for employment.
If you require any support or adjustments to the recruitment process, please contact our Talent and Inclusion Lead Sarah at ********@ford.com.
Applicants must be legally authorised to work in Australia. Verification of employment eligibility will be required at the time of hire.
---Applications will close on Sunday 15 February 2026---
Please note due to the high numbers of applications we will only be able to contact shortlisted candidates.
*Ford Motor Company of Australia Pty Limited ACN 004 116 223 (Ford) is collecting your personal information in order to consider you for a role at Ford. Ford may also collect personal information about you from third parties such as refereess and recruitment agencies for this purpose. Ford may disclose your personal information to its related companies and third party service providers for purposes such as screening and background checks, aptitude testing and health and safety and human resources management activities. Ford’s privacy policy (available at www.ford.com.au) states how you can seek to access or correct any personal information Ford holds about you, how to complain about a privacy breach by Ford and how Ford will deal with a privacy complaint. You can contact Ford at 13 FORD (13 36 73) or via the contact details set out in Ford’s privacy policy
At Ford, our legacy of innovation and competitive spirit drives us to win on and off the track. This passion for performance dates back to 1901, when Henry Ford developed a race car called “Sweepstakes”. It featured innovations such as mechanical fuel injection and insulated spark plugs that helped him win the race, as well as the money and fame that allowed him to start Ford Motor Company.
At Ford Racing, this same passion for performance and innovation drives our work, every day. It has powered historic wins, from Le Mans to Baja to Daytona, and many others. It has fueled the development of iconic and breakthrough products that allow our customers to infuse this passion into their daily lives – from Raptor to Mustang GTD, just to name a few.
Today, our commitment to winning at the highest levels of motorsport, to transferring our learnings into industry-leading performance products, and to our enthusiast customers and fans is stronger than ever.
Ford Australia
As Australia’s largest automotive OEM employer, we proudly have around 1,500 talented engineers, designers, and specialists working across five Victorian sites. Crucially, Australia is a key global development hub for Ford, and their local design and engineering team lead the creation of vehicles including the Ranger, Ranger Raptor, and Everest – models sold in around 180 markets worldwide.
Complementing this technical network, Ford Australia’s National Sales Company (NSC) located in Richmond, is the central hub for commercial and customer engagement activities across the country.
For a century, we've been a driving force across Australia, building a legacy that truly speaks for itself. Leading the way, the Ranger continues its rein as Australia's No. 1 Selling Vehicle and our iconic Mustang proudly holds its position as Australia’s No. 1 Sports Car.
These remarkable achievements are a testament to our unwavering commitment to innovation and a customer-focused approach that has delivered success across our entire lineup, giving us so much to be excited about! But we believe we do more than just build award-winning vehicles—we build careers.
Discounted lease car options.
Multiple Employee Resource Groups – Ford Pride, Women of Ford and Ford Empowering Diverse Abilities.
Flexible Work Arrangements.
Growth and development opportunities via internal and external training.
Paid parental leave from day 1.
Comprehensive Employee Assist Program.
Wellness Programs including Free Flu Vaccinations and Health Checks.
Paid volunteer days.
About the Role
As a Sports Car Marketing Specialist, you will join the Ford Racing’s global team to help drive the next chapter of our 125-year racing legacy. Based in Australia, you will develop and execute integrated marketing strategies for premier series like Supercars and Mustang Cup. From leading high-impact trackside activations and digital content to managing VIP hosting and sponsorships, you will be the primary link between global strategy and local execution. By collaborating with race teams and partners, you will bridge the gap between our racing programs and regional markets, providing dealers with the tools to engage fans and champion the Ford brand.
This position reports to the Global Sports Car Marketing Manager, based in the US and will be based at our new National Sales Company Office in Richmond, Melbourne. This role is based on a hybrid working arrangement and will involve frequent interstate travel.
Develop and execute the sports car marketing plan for Australia, ensuring alignment with the global Ford Racing and Sports Car racing marketing strategy.
Plan and manage trackside activations, content creation, and storytelling, including the oversight of external agencies.
Coordinate brand management, digital content, and marketing responsibilities with key series partners, including SRO, Mustang Cup Australia, and Supercars.
Liaise with Ford Racing sports car teams to provide brand management support and ensure seamless branding integration.
Collaborate with Brand and Design Managers to develop and manage all aspects of team and environment branding, including gear, fire suits, and hospitality spaces, as well as event collateral.
Work closely with the regional Marketing & Communications team to ensure Ford Racing is leveraged effectively, while also aligning to Ford’s core principles.
Work alongside Ford Racing Competition team to ensure marketing is integrated into the racing cycle plans, plus support program assessments to include marketing perspectives.
Coordinate VIP and Executive trackside hosting experiences at sports car races where Ford has a presence.
Collaborate across departments to integrate Ford Racing into broader Ford brand activities, messaging, and content, while also refining engagement toolkits for dealers.
Support the Sponsorship Manager in prospecting for new local partners, managing existing relationships, and executing global Ford Racing sponsorship deliverables.
Coordinating and directing both regional and global agencies and respective resources for support of Ford Racing activities in Australia.
Ensuring execution of activities and projects within allocated budget.
Flexibility working across multiple time zones and a globally based team.
Essential Experience: Demonstrated experience in motorsport event management, combined with proven expertise in digital and social media marketing strategies.
Industry Background: Previous experience working directly within an (OEM) environment or at an agency supporting OEM clients is highly preferred.
Autonomy & Initiative: A confident self-starter capable of operating with minimal supervision; able to take general strategic direction and translate it into effective execution.
Project Management: Exceptional organisational skills with the ability to establish structures, design efficient processes, and ensure the timely, accurate completion of multiple complex tasks.
Decisive Execution: Demonstrates a strong bias for action, making quick, clear, and calculated decisions to keep projects moving forward to meet deadlines.
Adaptability & Problem Solving: Proven ability to perform under pressure in highly dynamic environments, adapting quickly to change and making sound decisions under duress.
Stakeholder Relationship Management: Ability to build and maintain robust relationships across diverse groups, including internal teams, external partners, race teams, and customers.
Equal Opportunity
Ford Australia is inclusive employer, and all qualified applicants will receive consideration for employment.
If you require any support or adjustments to the recruitment process, please contact our Talent and Inclusion Lead Sarah at ********@ford.com.
Applicants must be legally authorised to work in Australia. Verification of employment eligibility will be required at the time of hire.
---Applications will close on Sunday 15 February 2026---
Please note due to the high numbers of applications we will only be able to contact shortlisted candidates.
*Ford Motor Company of Australia Pty Limited ACN 004 116 223 (Ford) is collecting your personal information in order to consider you for a role at Ford. Ford may also collect personal information about you from third parties such as refereess and recruitment agencies for this purpose. Ford may disclose your personal information to its related companies and third party service providers for purposes such as screening and background checks, aptitude testing and health and safety and human resources management activities. Ford’s privacy policy (available at www.ford.com.au) states how you can seek to access or correct any personal information Ford holds about you, how to complain about a privacy breach by Ford and how Ford will deal with a privacy complaint. You can contact Ford at 13 FORD (13 36 73) or via the contact details set out in Ford’s privacy policy