Brand Activation Manager

Turn twenty years of racing into a business

Triple Eight Race Engineering is Ford's Supercars partner and runs the Red Bull Ampol Racing program out of Banyo in Brisbane. Twenty years of racing has left us with something no licensee can manufacture: the cars, the suits, the wheels, the panels, and the stories behind them. Over the past six months we have started turning that into a business: the product is designed and costed, the store is live, the first drops have sold, and the early numbers are good.

We are now looking for someone to take it on and grow it.

The role

As Brand Activation Manager you will own everything Triple Eight makes or authorises outside our licensed merchandise. Three pillars:

• Exclusive products. Memorabilia and exclusive product built from race-used material - suits, boots, gloves, wheels, body panels, aero, and desktop pieces cut from real carbon and rubber. The range is designed, costed and selling. The opportunity is in volume.
• Merchandise. Triple Eight's own historical range - caps, tees, can coolers and novelty pieces - sold direct through our Shopify store and at events.
• Collaborations. Ancillary and co-lab product with partner brands: model cars, stickers, key rings, kids' toys and lifestyle partnerships. Existing partners to grow and new ones to bring in.

The department has been built up over the past six months and you would be taking it on from here: product and suppliers, pricing and margin, the Shopify store, marketing, fulfilment and dispatch, and product sales at team events. Based at our Banyo headquarters, you will report to our Managing Director and work alongside our marketing lead and the workshop and stores team, but the department is yours to run and grow.

What you will be measured on

• Direct product sales and sell-through across memorabilia and the annual merchandise drop
• Growth in collaboration and partner royalty revenue
• Store performance: conversion, average order value, abandoned carts, database growth
• Marketing efficiency - spend measured on return, not budget spent
• Product sales at team events

About you

• Current, hands-on e-commerce and digital marketing capability - Shopify, EDM, paid and organic social, content and imagery. This field has moved a long way in twelve months and we want someone who has moved with it and intends to keep going.
• Product and supplier management experience, ideally in merchandise, collectibles or consumer goods: costing, sampling, packaging, freight.
• Commercial judgement with brands and partners. Much of what we sell carries Red Bull, Ford or partner marks, and approvals take time. You will need to plan for that and protect the brand while you do.
• Comfortable running a small operation largely on your own: stock, fulfilment, suppliers, reporting. Practical, organised and self-directed.
• A feel for what a fan wants on the wall or the desk. You do not need a motorsport background, but you need to understand why a 2006 race suit matters.

What we offer

• Full-time, permanent, based at our Banyo headquarters, with genuine autonomy over a department you will shape
• Travel to race events including Bathurst, fully covered
• A six-month review of the department and the role, with scope for it to grow as the business does
• A product range most marketers would never get their hands on

How to apply

Apply with your CV and a short note telling us one thing you would do in your first month to sell more of this product. We would rather read that than a cover letter.

Triple Eight Race Engineering is an equal opportunity employer. Applicants must have the right to work in Australia.

Employer questions

Your application will include the following questions:

• Which of the following statements best describes your right to work in Australia?
• What's your expected annual base salary?
• How many years' experience do you have as a Brand Activation Manager?
• How much notice are you required to give your current employer?
• How many years' experience do you have as an Activation Merchandiser?
• How many years' experience do you have as an E-Commerce Marketer?