Sales Representative Motorsport and Performance

About CoolDrive Auto Parts

CoolDrive Auto Parts is a supplier of autoparts, tools, equipment and accessories to the trade, with over 40,000 parts, tools and equipment available. We are your local Mechanics auto parts supplier, with superior knowledge and service.

We are a truly Australian family owned and operated business established in 1977 by W.J. Blanchard, employing over 900 team members across 38 Locations in Australia, New Zealand and China.

Racer Industries is Australia's leading direct importer of motorsport parts and safety equipment, with an online store and retail sites in Melbourne, Hobart, and Yatala to serve the motorsport and automotive performance communities.

At CoolDrive, we Live by our Values

Our values are not something that exists just on the office wall, we live by them every day.

Work Together, Show You Care, Act Fairly, Aim To Inspire and Embrace Change.

We are seeking a motivated Sales Representative Motorsport and Performance to join our CoolDrive and Racer Industries branch in Perth, WA on a Full Time basis.


Your responsibilities

Customer Service

Interact with customers via phone, email and in person offering technical and product support;

Accept customer orders, entering customer and product details into PRONTO and MARAPOST software and completing sales through to invoice;

Process customer payment via cash or credit card where applicable;

Visit customers to enhance company profile, improve relations and gather marketing information;

Provide information on new products and relevant Marketing Material;

Respond in a timely manner to customer enquiries and achieve desired outcomes throughout;

Provide customers with pricing and availability details on products and services, as required;

Develop new customer opportunities for the Racer Industries and CoolDrive businesses, which may require interaction with the Product Management department to identify and manage product ranges accordingly.

Collaborative Team Work

Assist other team members as required, including but not limited to stock takes, picking, packing and dispatching customer orders;

Support your manager to achieve department goals and targets.

Ad Hoc tasks

Maintain the presentation of the Racer Industries showroom, including adequate stock to be on display;

Assist with the distribution of products from the Perth warehouse, liaising with Despatch staff and management to ensure efficient and cost-effective solutions;

Point of Sale (POS) reconciliation;

Cash reconciliation, including processing with the bank;

Liaise with the Branch Manager, Product Management and Purchasing departments with regards to general stock levels and forecasting of popular product;

Attend events and trade shows for the purpose of promotion and selling products, which may require travel interstate;

Complete other reasonable duties as required.


What you will bring

A valid Australian driver’s licence (required);

General Automotive knowledge (required);

General motorsport and performance product knowledge;

Experience using Pronto (highly desirable);

Experience and knowledge of Point of Sale systems and software (highly desirable);

Proficiency with Microsoft Office software suite;

A collaborative team player attitude with experience in using diplomacy and tact;

Proactive and creative thinking;

Willingness to work at the Racer Industries Showroom and events that may be outside of the standard business hours of operation, including weekend days and public holidays.

A proven ability to adapt to changing requirements with a continuous improvement mindset

High results orientation, self-motivated, disciplined, driven; steadfastly pushes self and others for results;

Proficiency in managing deadlines and demonstrated attention to detail.



What's in it for you

🔒 Job Security

Enjoy the stability of a long-term career with a company that values loyalty and commitment. We offer secure employment with a strong focus on retaining and supporting our team through all economic cycles.

💰 Generous Salary

We believe in rewarding our employees fairly for their skills and contributions.

📈 Training and Career Development

Grow with us! We invest in your future through comprehensive onboarding, ongoing training, and clear career progression pathways. Whether you're just starting out or looking to advance, we’ll support your journey every step of the way.

🧠 Employee Assistance and Wellbeing Program

Your mental and physical health matter. Our confidential Employee Assistance Program (EAP) offers free access to professional counselling and wellbeing resources to support you through life’s challenges—at work and beyond.

🛍️ Generous Team Member Product Discounts

Enjoy exclusive discounts on our products as a valued member of the team. We make it easy for you to experience the quality and benefits of the items we offer.



At CoolDrive Auto Parts we embrace diversity across our workforce and are committed to providing inclusive and equal employment opportunities to all candidates.

Thank you for applying to work at CoolDrive Auto Parts! Due to the volume of applications we receive only shortlisted applicants are contacted.

Employer questions

Your application will include the following questions:

• Which of the following statements best describes your right to work in Australia?
• What's your expected annual base salary?
• How many years' experience do you have as a sales representative?
• How much notice are you required to give your current employer?
• Do you have customer service experience?
• Do you have a current Australian driver's licence?
• Do you have experience using Pronto?
• Do you have experience using point of sale (POS) software?