Marketing Manager

ABOUT SUPERCARS

Supercars is Australia and New Zealand's motorsport legacy. For decades, we've been the proving ground where legends are made—from Brock and Moffat to Lowndes and Whincup. We've created iconic rivalries, unforgettable moments, and a distinct brand of racing that's captured the hearts of generations. Our history is woven into the fabric of sport and culture across both nations.

Today, the Repco Supercars Championship stands as the premier touring car category in Australasia and one of the most competitive motorsport series globally. With close racing, diverse circuits from street tracks to legendary permanent venues, and a commitment to parity that ensures anyone can win on any given day, we've built a championship that's recognised worldwide for its entertainment value and sporting integrity. We're one of the most watched and attended sports in the region.

Our ambition is to be part of every household across Australia and New Zealand—delivering unmissable racing, creating new heroes, and bringing people together through the thrill of motorsport. As we grow our reach and deepen our connection with fans, we're ensuring that the next generation experiences the same passion, drama, and excitement that has defined Supercars for decades.

WORKING AT SUPERCARS

It's an exciting time to join Supercars as we build on our legacy and shape the future of Sport across Australia and New Zealand. Be part of a team that's creating unforgettable moments, growing the sport people love, and bringing the thrill of racing to millions of fans across the region.

Our culture supports high performance and is characterised by our values:

• Respect
• Teamwork
• Excellence
• Passion

ROLE SUMMARY

The Marketing Manager plays a pivotal role in driving the growth, visibility, and commercial success of the Supercars brand by leading the breadth of Supercars Marketing encompassing, brand, campaign and event marketing. The position is responsible for elevating the Supercars brand, delivering integrated multi‑channel campaigns, and ensuring exceptional fan engagement and experience, as well as communications across all events. In conjunction with the Head of Marketing, through strategic leadership, creative development, and hands‑on execution, the Marketing Manager strengthens audience reach, deepens fan connection, and maximises event attendance and broadcast engagement.

Equally, the role is accountable for leading the end‑to‑end event marketing function—ensuring that every event is supported by excellence on the ground. This includes overseeing event content, at‑track communications (such as big screens, concerts, and fan experiences), and local market promotions, as well as delivering key government and partner marketing commitments through comprehensive plans, reporting, and documentation.

With a Marketing Executive reporting in, the Marketing Manager is also a people leader, mentoring and shaping the execution capability of the team while fostering collaboration across Events, Partnerships, PR, Digital, Broadcast, and external agencies. The role carries responsibility for budgets, stakeholder management, creative quality, and driving continuous improvement to support the long‑term growth of the sport.

KEY RESPONSIBILITIES

Brand & Campaign Marketing

• Manage the promotion, integration, and overall image of the Supercars brand and event campaigns to grow the fanbase and drive ticket sales
• Lead media buying and the creative development process with external agencies (in partnership with the Head of Marketing).
• Develop marketing and communications concepts to broaden awareness and appeal for Supercars.
• Drive attendance, television audience, and digital engagement outcomes through integrated, insight‑led initiatives.
• Champion campaign integration across Promotions, PR, Sponsorship, Events, Digital, and Broadcast.
• Support sales and leadership with collateral, presentations, and research materials.
• Champion the Supercars brand identity, including ownership of brand guidelines (logo/IP usage and imagery standards) and ensure adherence across the organisation and with partners.
• Act as a brand point‑of‑contact for external stakeholders (promoters, teams, broadcast, government) to share assets and messaging.

At-Track Event Marketing

• Own end‑to‑end event marketing delivery—from pre‑event campaign execution through the final day onsite—ensuring brand consistency and high‑impact fan communications.

Content & Channels:

• Oversee at‑track communications including big screen, concerts, and fan‑engagement messaging.
• Develop event and concert eDM content with the Marketing Automation Manager.

Local Promotions:

• Develop local‑area promotions, competitions, and fan activations in each market to promote events and the Supercars brand
• Build relationships in host markets to drive additional value and exposure.
• Manage operational tasks and logistics pre‑event and during live events; coordinate team travel as required.

Government & Partner Deliverables:

• Plan and deliver all required marketing documentation and reporting: Marketing Plans, Post‑Event Reports, Post‑Event Surveys, Ancillary Activities Plans, marketing contract deliverables, and related budget management.

Team Leadership & Collaboration:

• Lead the Marketing Executive in delivering event marketing programs; set goals, mentor, and ensure strong cross‑functional collaboration with Events, Partnerships, PR, Digital, Broadcast, and IT.

Budget & Performance:

• Manage Marketing cash and contra budgets in conjunction with Head of Marketing.
• Manage event marketing budgets and track performance metrics to inform continuous improvement.

Miscellaneous / General (Brand):

• Build strong relationships and maintain regular communication with internal teams, promoters, sponsors, teams, media partners, and agencies.
• Undertake project work and other tasks that contribute to the long‑term growth of the sport.

KEY RELATIONSHIPS

Internal:

• Marketing & Communications (incl. Digital & PR)
• Partnerships
• Events
• Broadcast
• Motorsport Operations
• Accounts/Finance
• IT

External:

• Creative and media buying agencies
• Media and ticketing partners
• Broadcast partners
• Teams
• Promoters
• Sponsors
• Relevant government/tourism bodies for Supercars events.

KEY REQUIREMENTS

Qualifications & Experience

• Degree in Marketing/Advertising or related field (or equivalent experience).
• 6+ years’ experience in advertising and media (agency or client‑side);
• Sport/entertainment industry experience highly regarded.
• Demonstrated experience managing people and leading cross‑functional initiatives.

Professional Skills

• Strong written and verbal communication; high standard of project management and administration.
• Budget management proficiency
• Proficient in Microsoft Office (Excel, Word, PowerPoint).

Personal Attributes

• Creative and strategic thinker with exceptional attention to detail and accuracy.
• Relationship‑builder who stays calm under pressure; highly organised with strong time management.
• Team player who can motivate and enthuse others.

Additional Role Requirements

• Interstate travel required
• Regular weekend and evening work aligned with event schedule.